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Free PDF Book

Think Differently About  Recruitment Marketing

There's more to marketing than building a brand and social media. 

In a "candidate's market" candidate nurturing, targeted content, and inbound marketing are among the most effective things you can do.

Transactional, "spray-and-pray" recruitment tactics and job postings are expensive - both in time and money. 

Not to mention, organic social reach is practically non-existent.

It's time to think differently about your recruitment. 

It's time to think like a marketer and move from a finite game to an infinite mindset.

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Read this book to learn about:

  • Marketing Psychology
  • Marketing Funnels, Touchpoints & Flywheels
  • Positioning
  • Why Social Media is NOT the Answer
  • Owning Your Audience vs Renting It
  • Content and Inbound Marketing
  • Candidate Nurturing
  • Marketing Automation
  • Building a Recruitment Marketing Team

 

Table of Contents Sneak Peek

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What people are saying about it...

"Travis did a great job at breaking down almost every channel of marketing and applying it to the candidate journey. I recommend this book to anyone looking to get into Recruitment Marketing or Employer Branding regardless of level of experience."


- Chris F., Recruitment Marketing Strategist at Appian

"This book is a godsend for companies scratching their heads about how to attract and retain talent. The answer lies in the marketer's toolbox - identifying, nurturing, acquiring, (and) measuring."


- Kelly W., Marketing Consultant

About the Author

Travis Scott-0001-web

Travis L. Scott is the Founder of RainierDigital, an inbound marketing consultancy and agency focusing on recruitment marketing, B2B, and non-profit organizations.

RainierDigital is a HubSpot Partner and Google Partner.

Most recently, Travis was the Director of Marketing at ISM, a Denver-based B2B company. In this role, he transformed ISM's inbound marketing, growing their organic traffic by nearly 1,000% over the past 5 years.

He has written for the employer brand sites of Microsoft and Dunkin' Brands, and has contributed to Recruiting Daily’s blog.

Go beyond EVPs and social media to create a sustainable competitive advantage.